Pierced Co. x Squishmallows: The Collab We Cannot Stop Talking About

You guys. This one has been sitting in my drafts folder for months and I am SO excited it's finally real. Starting 9/11, Pierced Co. is officially teaming up with Squishmallows, and yes, it is as cute as it sounds.

If you know, you know. Squishmallows are basically a love language in our house, and probably yours too. So when the idea came up to turn some of our favorite characters into actual wearable earrings, I was not about to say no. Soft, squishy, ridiculously charming little friends, now living in earlobes everywhere. Because why not?

This collection is exactly what you'd want from a Pierced Co. x Squishmallows collab. [Add character names and specific pieces here, e.g. Cam the Cat, Fifi the Fox]. Every pair is made with our usual hypoallergenic, screw back backing, so they're just as safe and comfortable as everything else we make. Which means your daughter, or you, no judgment, can wear them all day without a single ear related meltdown.

Here's the part I love most. This isn't just a cute product drop. It's a reminder that the things our kids love most, the stuffed animals they refuse to leave the house without, deserve to be celebrated in the everyday stuff too. Not just toys on a shelf. Little pieces of joy they can actually wear.

These are going to move fast, so if there's a favorite character on your list, I would not wait around. Set a reminder, tell your bestie, whatever you need to do.

We are obsessed and honestly not mad about it.

XOXO, Brit