From Bows to Earrings: The Pierced Co. Story

Hi! I'm Brit, and this is my daughter Wren. We're so glad you're here.

Before there was Pierced Co., there were bows. So many bows. What started as a fun little creative outlet turned into something I was making constantly, late nights, weekends, any spare minute I had. Entrepreneurship has always been part of who I am. Creating things has always been my outlet. But somewhere along the way, the bow business started taking more than it was giving, and I could feel it pulling me away from my family, especially my kids. And that was never the deal. Family comes first, full stop. So I stepped back and started asking myself what was next.

Around that same time, Wren started asking to get her ears pierced. If you know me, you know I did not take that request lightly. I have extremely sensitive ears myself, the kind that turn red and angry after wearing basically anything that isn't real gold. The thought of my sweet girl going through that same frustration, especially at such a young age, genuinely stressed me out. I wanted her to have that fun, exciting milestone without the itching, the irritation, or the constant taking earrings in and out because they hurt.

So I did what I do best. I got a little obsessed. I started testing every material and design I could get my hands on, wearing sample after sample myself to see how they held up. Gym workouts, pool days, full days at home chasing kids around, you name it, I wore them through it. I was basically my own little product lab for months. Most of them failed. Some irritated my ears within hours. But every failed sample got me closer to understanding exactly what we needed to get right.

Eventually, I landed on it. The perfect combination of hypoallergenic material and a comfortable, secure design that actually held up to real life, not just a gentle Tuesday afternoon. I remember feeling this moment of, okay, this is actually it. This is what Wren needs, and honestly, what I think a lot of other kids and moms need too.

In November 2021, I took the leap. I placed our first order, six months worth of earrings, with absolutely no idea what I was doing beyond knowing the product itself was right. That order became Pierced Co.

Looking back, it's funny how something that started with bows led us here. But I think that's kind of the theme of this whole journey. Pierced Co. was never just about earrings. It's about paying attention to the little things that make kids feel special, comfortable, and confident, and building something real around that, even when you have no roadmap for how to do it.

We're so proud of what Pierced Co. has become, and we're even more excited for where it's headed. Thank you for being here for it, whether you just found us or you've been with us since that very first order.

Kindness is the best accessory, and honestly, so is a good pair of earrings.

XOXO, Brit